<p class="MsoNormal">In the current climate of fierce competition in B2B, perhaps the most effective method of generating qualified leads is the implementation of a b2b content syndication campaign. This method of distributing useful content to a number of highly regarded industry boards allows a business to broaden its professional network to right stakeholders and accelerate business growth. This method of content syndication does more than provide more visibility; it allows the audience to engage with the organization&rsquo;s content more readily, thus fostering trust and increasing the chances of conversion. There are numerous performance metrics available to marketers that helps to refine their targeting and maximize engagement. Companies are also able to enhance their lead volume and improve reputational stature through steadfast relationship marketing.