<p class="MsoNormal">Almost all companies hope to have an improved sales pipeline. The problem lies, however, in the visibility of quality potential customers. This is the reason why b2b is so fundamental. Tactics like intent data, content syndication and account-based marketing help companies make better connections to the people who make the decision. The problem is about b2b lead generation and finding the right balance between quantity and quality. Would you choose a situation with fewer more valuable leads, or more leads with less value?