Kham Pha Suc Manh Tiem An: 11 Bi Mat De Toi Uu Hoa Trai Nghiem Nguoi Dung (UX) Tuyet Voi



Trong the gioi so hoa ngay cang canh tranh, viec tao ra mot san pham, dich vu hay trang web khong chi dung lai o tinh nang ma con phai mang den trai nghiem nguoi dung (UX) muot ma, de chiu. UX chinh la linh hon ket noi giua nguoi dung va thuong hieu ban. Nhung lam the nao de thuc su chinh phuc duoc nguoi dung? Hom nay, chung ta se cung nhau dao sau vao 11 yeu to cot loi (11UU) giup ban nang tam UX len mot dang cap moi, bien nhung luot truy cap don thuan thanh su gan bo trung thanh.



1. Tinh De Hieu (Understandability)



Yeu to tien quyet cho bat ky UX thanh cong nao la su de hieu. Nguoi dung khong co thoi gian de giai ma giao dien hay noi dung cua ban. Moi bieu tuong, nhan mac va luong tac vu phai truc quan, su dung ngon ngu ma doi tuong muc tieu cua ban de dang tiep nhan. Su ro rang la nen tang, giup giam thieu ma sat va tang toc do hoan thanh muc tieu.



2. Tinh De Hoc (Learnability)



Lan dau tien tiep xuc voi san pham cua ban, nguoi dung can nhanh chong nam bat cach thuc hoat dong ma khong can tai lieu huong dan phuc tap. Mot UX tot se tu huong dan nguoi dung thong qua thiet ke. Cac quy uoc quen thuoc cua nganh (vi du: nut ""Quay lai"" o goc tren ben trai) nen duoc uu tien ap dung. Kha nang hoc hoi nhanh chong se quyet dinh viec nguoi dung co nan lai hay khong.



3. Tinh Hieu Qua (Efficiency)



Khi nguoi dung da quen thuoc, toc do tro thanh yeu to quan trong. UX hieu qua la UX cho phep nguoi dung hoan thanh cong viec cua ho voi so lan nhap chuot hoac thao tac toi thieu. Hay toi uu hoa cac quy trinh thuong xuyen, cung cap phim tat (neu phu hop) va dam bao toc do tai trang nhanh chong, loai bo moi ""rao can hanh vi"" khong can thiet.



4. Tinh Ghi Nho (Memorability)



Ngay ca khi nguoi dung quay lai sau mot thoi gian gian doan, ho van phai de dang nho lai cach su dung. Thiet ke nhat quan tren toan bo nen tang la chia khoa. Su lap lai co y nghia cua cac mau thiet ke va hanh vi se tao ra ""ban do nhan thuc"" trong tam tri nguoi dung, giup ho cam thay than thuoc va tu tin hon khi tuong tac.



5. Kha Nang Chong Loi (Error Prevention)



Phong benh hon chua benh. Mot UX xuat sac khong chi xu ly loi tot ma con ngan chan chung xay ra ngay tu dau. Dieu nay bao gom viec cung cap cac gioi han hop le cho dau vao, xac nhan truoc cac hanh dong co rui ro cao (nhu xoa du lieu) va thiet ke giao dien sao cho viec bam nham la kho xay ra nhat.



6. Kha Nang Phuc Hoi Loi (Error Recovery)



Mac du da no luc phong ngua, loi van co the xay ra. Khi dieu do xay ra, nguoi dung can mot loi thoat ro rang. Thong bao loi phai mang tinh xay dung, giai thich nguyen nhan va quan trong nhat la dua ra giai phap cu the de sua chua. Chuc nang ""Hoan tac"" (Undo) la mot vi du dien hinh cho kha nang phuc hoi loi than thien.



7. Tinh Hai Long (Satisfaction)



Day la yeu to tong hop cam xuc. Mot trai nghiem khong chi can hoat dong dung ma con phai mang lai cam giac de chiu, tham chi la niem vui. Dieu nay dat duoc thong qua thiet ke tham my, phan hoi tuc thi, cac hieu ung nho (micro-interactions) tinh te va viec dat duoc muc tieu mot cach tron tru. Cam xuc tich cuc gan lien voi thuong hieu cua ban.



8. Tinh Tiep Can (Accessibility)



UX tuyet voi la UX danh cho tat ca moi nguoi. Viec dam bao thiet ke co the su dung duoc boi nhung nguoi khuyet tat (vi du: ho tro trinh doc man hinh, do tuong phan mau sac phu hop, dieu huong bang ban phim) khong chi la trach nhiem dao duc ma con mo rong dang ke pham vi tiep can thi truong cua ban.



9. Tinh Thich Ung (Adaptability)



The gioi di dong da thay doi cach chung ta su dung cong nghe. Thiet ke phai thich ung lien mach giua cac kich co man hinh khac nhau (Responsive Design) va cac phuong thuc tuong tac khac nhau (cham, chuot, giong noi). San pham cua ban can cam thay ""dung"" du nguoi dung dang su dung dien thoai, may tinh bang hay man hinh lon.



10. Tinh Tham My (Aesthetics)



Mac du chuc nang la vua, hinh thuc van rat quan trong. Mot giao dien sach se, hien dai va hap dan ve mat thi giac tao ra an tuong chuyen nghiep ngay lap tuc. Hinh anh dep, bo cuc can doi va viec su dung khong gian trang thong minh gop phan giam tai nhan thuc va tang cam giac tin cay.



11. Tinh Kiem Soat (Control)



Nguoi dung ghet cam giac bi mac ket hoac bi ep buoc. Mot UX manh me luon dat quyen kiem soat vao tay nguoi dung. Dieu nay bao gom kha nang tuy chinh, kha nang huy bo cac quy trinh va su minh bach ve nhung gi dang xay ra. Khi nguoi dung cam thay ho dang lam chu tuong tac, ho se it lo lang va hai long hon.



Tom lai, viec ap dung nhuan nhuyen 11UU nay khong phai la mot cong viec lam mot lan ma la mot qua trinh lap di lap lai cua viec kiem tra, do luong va tinh chinh. Bang cach tap trung vao su de hieu, hieu qua va cam xuc tich cuc, ban se xay dung duoc mot trai nghiem nguoi dung khong chi thu hut ma con giu chan khach hang lau dai. Hay bat dau ra soat lai san pham cua minh ngay hom nay de xem nhung yeu to nao can duoc uu tien cai thien!



Kham pha them: ban ca an xu.