"Trong the gioi so hoa ngay nay, viec so huu mot website khong chi la co mat tren internet ma con la xay dung mot ""ngoi nha"" truc tuyen thu hut va giu chan nguoi dung. Tuy nhien, lam the nao de website cua ban thuc su noi bat giua hang trieu trang web khac va dat duoc thu hang cao tren cac cong cu tim kiem? Cau tra loi nam o viec ap dung cac chien luoc toi uu hoa hieu qua. Duoi day la 7m cn meo mien phi nhung cuc ky gia tri ma ban co the ap dung ngay de nang tam website cua minh.



Toi Uu Toc Do Tai Trang – Yeu To Song Con



Toc do tai trang la mot trong nhung yeu to xep hang quan trong nhat doi voi Google va ca trai nghiem nguoi dung. Nguoi dung hien dai cuc ky thieu kien nhan; neu trang web cua ban mat hon 3 giay de tai, kha nang ho roi di la rat cao. Hay kiem tra toc do bang cac cong cu mien phi nhu Google PageSpeed Insights. Tap trung vao viec nen hinh anh, toi uu hoa CSS va JavaScript, va can nhac su dung bo nho dem (caching) de cai thien dang ke thoi gian phan hoi cua may chu.



Nghien Cuu Tu Khoa Chuyen Sau va Phan Bo Hop Ly



Moi chien luoc SEO deu bat nguon tu nghien cuu tu khoa. Tuy nhien, dung chi dung lai o viec tim nhung tu khoa co luong tim kiem cao. Hay tim kiem nhung ""tu khoa duoi dai"" (long-tail keywords) co tinh chuyen biet cao, vi chung thuong mang lai luu luong truy cap chat luong hon va ty le chuyen doi cao hon. Sau khi tim duoc, hay phan bo chung mot cach tu nhien vao tieu de trang (H1), the mo ta (meta description), cac the tieu de phu (H2, H3) va trong noi dung chinh. Viec nhoi nhet tu khoa se phan tac dung.



Cau Truc Noi Dung Ro Rang va De Doc



Mot trang web duoc to chuc tot giong nhu mot thu vien ngan nap – nguoi dung de dang tim thay thu ho can. Su dung cac the tieu de (H1, H2, H3...) mot cach co he thong de phan cap thong tin. Cac doan van khong nen qua dai, hay su dung danh sach gach dau dong (bullet points) va in dam cac y chinh. Dieu nay khong chi giup cong cu tim kiem hieu ro cau truc noi dung ma con giup mat nguoi doc de dang quet qua thong tin quan trong.



Toi Uu Hoa Cho Thiet Bi Di Dong (Mobile-First Indexing)



Hien nay, phan lon luu luong truy cap internet den tu dien thoai thong minh. Google https://v7mcn.com/ da chuyen sang lap chi muc uu tien di dong (Mobile-First Indexing). Dieu nay co nghia la phien ban di dong cua trang web ban se la co so de Google danh gia va xep hang. Dam bao giao dien trang web cua ban than thien voi moi kich co man hinh (responsive design). Cac nut bam phai de thao tac, van ban de doc ma khong can phai phong to thu nho.



Xay Dung Lien Ket Noi Bo Manh Me



Lien ket noi bo (internal linking) la xuong song cua cau truc trang web va la cach tuyet voi de phan phoi ""suc manh"" SEO (link juice) giua cac trang. Khi ban viet mot bai viet moi, hay lien ket no den cac bai viet cu lien quan va nguoc lai. Dieu nay giup cong cu tim kiem kham pha noi dung moi de dang hon, dong thoi giu chan nguoi dung o lai trang web lau hon, giam ty le thoat.



The Meta Description Hap Dan – Canh Cua Dau Tien



The meta description (mo ta meta) khong truc tiep anh huong den xep hang, nhung no lai la yeu to quyet dinh nguoi dung co nhap chuot vao ket qua tim kiem cua ban hay khong. Hay coi day la mot doan quang cao ngan gon. No can phai tom tat chinh xac noi dung trang, chua tu khoa muc tieu va quan trong nhat la phai tao ra mot loi keu goi hanh dong (Call to Action – CTA) hap dan.



Noi Dung Chat Luong Vuot Troi va Cap Nhat Thuong Xuyen



Cuoi cung, moi meo ky thuat deu tro nen vo nghia neu noi dung cua ban khong dap ung duoc nhu cau nguoi dung. Hay tao ra noi dung chuyen sau, doc dao, giai quyet triet de van de ma nguoi tim kiem dang gap phai. Dung ngai lam moi cac bai viet cu bang cach bo sung thong tin moi, so lieu cap nhat hoac phan tich sau hon. Google uu tien cac trang web cung cap gia tri ben vung va dang tin cay.



Ap dung nhung meo mien phi nay khong doi hoi ngan sach lon, ma can su kien tri va am hieu co ban ve SEO. Hay bat tay vao kiem tra va tinh chinh website cua ban ngay hom nay de thay duoc su khac biet ro ret tren bang xep hang tim kiem."