I used to rely only on broad interest targeting, but results weren’t great. Once I analyzed successful campaigns in PowerAdSpy, I noticed a pattern: the strongest quora ads targeted highly specific keywords that aligned with user intent. For example, instead of advertising broadly under “digital marketing,” competitors were placing ads under focused queries like “best email automation software” or “how to run SEO audits.” That level of precision made ads feel like part of the answer rather than a random pitch. I tested this strategy by narrowing my targeting to exact question topics in my niche, and instantly noticed higher CTR and lower CPC. PowerAdSpy helped me see how granular keyword placement gives you an edge in reaching the right people at the right time. Do you refine your quora ads around specific keyword queries, or do you prefer a wider net to maximize exposure?